Abwaab | Copy Writer - Iraq

Location: Baghdad

Type: Full-time

Department: Marketing

About the Role

We’re looking for a creative copywriter who can turn ideas into impactful words. Someone who doesn’t just write, but solves problems through storytelling. You’ll work closely with our marketing, content account managers and design teams to bring campaigns to life across digital, social, and other channels.

If you’re the type who loves to experiment, learn fast, and find smart ways to connect with audiences, this role is for you.

Responsibilities

• Develop creative, engaging, and persuasive copy for campaigns, ads, landing pages, videos, and social media posts.

• Collaborate with the other teams to turn ideas and briefs into strong narratives and clear messages.

• Understand target audiences deeply and tailor messages that resonate emotionally and drive action.

• Edit, refine, and adapt messaging across multiple formats and platforms.

• Contribute to brainstorming sessions with bold, fresh ideas that challenge the norm.

• Research trends, audience behavior, and competitors to stay ahead of the curve.

• Ensure all copy aligns with brand tone, identity, and communication goals.

Requirements

• Bachelor degree.

• Proven experience in copywriting, creative writing, or a related role (agency or brand side).

• Strong creative thinking and problem-solving skills — able to find solutions through words.

• Fast learner who adapts quickly to new topics, formats, and feedback.

• Excellent command of Arabic and English (bilingual proficiency is a plus).

• Passion for storytelling, marketing, and audience engagement.

• Ability to work under pressure and deliver high-quality work within deadlines.