Amaani is building world-class beauty and wellness brands from the Middle East, starting with its flagship brand AÏZA — premium skincare and haircare inspired by region’s rich ingredients and rituals. AÏZA is rooted in timeless Arab ingredients such as dates, black seed, bakhoor, sidr, frankincense and saffron, combined with clinically proven actives in leading labs in Italy, Japan and South Korea. The result? Clean, alcohol-free, vegan products that offer a luxurious, sensorial experience with superior efficacy.