General Manager | UK | London

About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview

General Manager | UK | London HQ | Office-based (5 days/week)

We’re looking for an experienced General Manager to take full ownership of Fresha’s UK business, one of our largest and most strategically important markets.

This is a true GM role with full P&L responsibility. You’ll own the UK strategy, commercial performance and organisation, leading Sales and Account Management while working closely with Product, Marketing, Operations and Finance to accelerate growth.

Reporting directly to the CEO, you’ll work closely with senior leaders across the business to shape company priorities and ensure the needs and opportunities of the UK market are represented in wider company decisions.

You’ll operate equally well at strategic and executional levels, bringing strong commercial judgement, structure and pace. You’ll build an exceptional leadership team, create clear ownership and raise performance across the organisation.

This is an opportunity to lead a significant market within a fast-scaling global technology business, with direct ownership of its performance and a meaningful influence on Fresha’s next stage of growth.

What You’ll Do

• UK P&L & Commercial Performance: Own the UK P&L, revenue growth and overall commercial performance, making decisions on priorities, investment and resources to deliver against ambitious goals.

• Market Strategy: Set the UK strategy, translating Fresha’s global direction into clear market priorities, targets and execution plans while identifying the biggest opportunities for growth.

• Customer & Revenue Growth: Own the full commercial growth agenda across acquisition, activation, retention and revenue, working across functions to improve the performance of the UK business.

• Leadership & Organisation: Lead and develop the UK Sales and Account Management organisations, building a strong leadership team, clear accountability and a high-performance culture.

• Cross-Functional Leadership: Work closely with Product, Marketing, Operations and Finance to influence company priorities, remove barriers to growth and ensure Fresha’s UK market is effectively represented.

• Business Performance & Execution: Establish clear operating rhythms, forecasting and performance management, using data and commercial insight to make decisions, maintain pace and turn strategy into execution.

What We’re Looking For

• General Management Experience: Previously operated as a GM, Managing Director, Country Manager or equivalent business leader within a high-growth company. This is not intended as a first step into General Management.

• P&L Ownership: Meaningful experience owning a P&L with direct accountability for revenue, costs, investment decisions and overall business performance.

• Growth & Scaling: A strong track record of delivering significant growth and scaling a business, market or organisation in a fast-paced environment.

• Commercial Leadership: Experience leading sizeable, multi-layered commercial organisations through managers, with a strong understanding of acquisition, retention, monetisation and revenue growth.

• Strategic & Analytical: Strong commercial and analytical judgement, with the ability to move confidently between long-term strategy, data-driven decision-making and hands-on execution.

• Leadership & Influence: An exceptional people leader who can build strong leadership teams, create high standards and influence senior stakeholders across a complex, cross-functional organisation.

Your Opportunity at Fresha

• Own a Major Market: Take full ownership of one of Fresha’s largest and most strategically important markets.

• Lead the P&L: Have direct accountability for the UK business, including revenue, costs, investment and overall performance.

• Shape UK Strategy: Set the direction for the market and determine where Fresha should focus its people, resources and investment to drive growth.

• Lead at Scale: Build and develop senior commercial leadership across Sales and Account Management while continuing to shape the wider UK organisation.

• Influence Globally: Represent the UK at senior leadership level and influence Product, Marketing, Operations and other global priorities.

• Help Build What’s Next: Play a central role in Fresha’s next stage of growth as we continue scaling our platform, products and global markets.

Benefits

• Private Healthcare & Wellbeing: Fully covered private health insurance after probation, confidential counselling, in office Mat Pilates three times a week and a Friday Run Club.

• EV Salary Sacrifice Scheme: Save on the cost of leasing an electric vehicle through our salary sacrifice scheme after probation.

• Annual Leave: 25 days of annual leave, plus bank holidays.

• Pension: 3% employer contribution when you contribute 5%.

• Perks & Discounts: Access to premium wellness products, services and everyday discounts through Circular Benefits.

• Food & Refreshments: Complimentary daily snacks and drinks, plus a fully catered lunch every Friday, and breakfast on Monday.

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.