About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview:

Inside Sales Representative | Cape Town, South Africa | Office-based

We’re looking for an exceptional Inside Sales Representative to join our growing sales team in Cape Town, converting qualified inbound leads into new Fresha businesses.

You’ll speak directly with prospective partners, understand how their businesses operate and the challenges they face, then show them how Fresha can help. From your first conversation through to close, you’ll take ownership of the sales process and play a key role in turning interest into new business.

This is an opportunity to develop your sales career, work in a high-performing tech environment and have a direct impact on Fresha’s growth.

Salary & Earning Potential

R300,000 - R420,000 OTE

R300,000 base salary + additional performance based variable pay

Hit 100% of your target, and you earn your OTE. Surpass your target, and you earn more with our accelerator model; the sales team hit 110% globally in 2026

What You'll Do:

• KPIs: Take ownership of your targets, working towards individual and team goals across lead conversion and revenue generation.

• Inbound Leads: Be the first point of contact for qualified inbound leads, responding quickly and starting conversations with businesses interested in Fresha.

• Qualification & Discovery: Get to know each business, understanding their needs, challenges, objectives and current processes through engaging discovery conversations.

• Selling & Conversion: Bring Fresha to life through product demonstrations, connecting business challenges with the value of our platform, handling objections and progressing opportunities.

• Follow-up & Collaboration: Keep prospects engaged through timely follow-up, working closely with the Commercial and Onboarding teams to progress qualified opportunities through to close and handover.

• CRM & Feedback: Keep your CRM activity up to date and share what you’re hearing from prospects, helping the team spot trends, improve conversion and create a better experience.

What We're Looking For:

• Experience: Bring 2+ years of experience in sales, inside sales, telesales or lead conversion, ideally within a B2B environment.

• Track Record & Results: Have a proven ability to work towards commercial targets, stay focused on performance and turn opportunities into customers.

• Communication: Bring excellent verbal and written communication skills, with the confidence to engage with business decision-makers.

• Problem-Centric Selling: Be curious about your prospects’ businesses, asking the right questions to understand their challenges and connect them with relevant solutions.

• Organisation: Be proactive and organised, with the ability to manage multiple leads, prioritise your time and maintain effective follow-up.

• Resilience: Be comfortable handling objections, working in a fast-paced environment and adapting to change.

• Curiosity: Bring a genuine desire to learn, grow and continuously develop your sales skills.

Your Opportunity at Fresha:

• Build Your Sales Career: Develop your skills across lead qualification, discovery, consultative selling and product demonstrations in a fast-growing tech business.

• Develop Your Commercial Skills: Build confidence in understanding business needs, asking the right questions and identifying opportunities through real conversations with prospective Fresha businesses.

• Learn from a High-Performing Team: Work closely with experienced Commercial teams, gaining exposure to the wider sales journey and learning what it takes to convert opportunities.

• Grow with Fresha: Join a global business at an exciting stage of growth, with the opportunity to develop your career as the team continues to expand.

• Make an Impact: Play an important role in turning inbound interest into new Fresha businesses and contributing directly to the growth of the Cape Town sales team.

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.