Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure.

Marti's vision is that everything on wheels will be electric and everything electric will be shareable. Since 2019, we have experienced significant growth and maintained robust unit economics year-round. Our goal is to expand our urban transportation services, introduce new environmentally sustainable and shared mobility options, and leverage our existing scale and customer base to offer technology-enabled services beyond transportation. By pursuing sustainable growth, we strive to positively impact the communities we serve and make a meaningful impact on the future of mobility.

Marti invites applications from dynamic, innovative and highly motivated candidates for the following position;

Ideal Candidate

We are looking for a highly driven marketing professional with 10+ years of experience in high-growth industries such as mobility, technology, consumer platforms, or fast-paced startup environments.

The ideal candidate is a strategic brand architect with a strong understanding of market positioning, consumer behavior, and competitive dynamics within the mobility and transportation ecosystem.

They combine strategic thinking with hands-on execution, demonstrating the ability to manage budgets, optimize marketing investments, and deliver measurable growth in dynamic environments.

Key Qualifications

• 10+ years of marketing experience, preferably in mobility, technology, consumer platforms, or high-growth startups

• Proven experience in influencer marketing and creator partnerships, with the ability to design scalable influencer strategies that drive brand awareness and consumer engagement

• Strong experience in social media strategy and communication management, including content planning, platform growth

• Strong experience in managing creative teams, including designers, copywriters, and creative agencies, ensuring high-quality and consistent brand output

• Advanced analytical and financial acumen with experience in budget planning, forecasting, and marketing ROI optimization

• Strong proficiency in Excel and marketing performance analysis

• Expertise in presentation development and executive storytelling, with the ability to prepare and deliver impactful presentations to senior leadership, investors, and cross-functional stakeholders

• Exceptional communication and narrative-building skills across earned, owned, and paid media channels

• Demonstrated growth mindset, entrepreneurial thinking, and hands-on execution ability

• Comfortable operating in uncertainty, with the resilience to navigate ambiguous environments and rapidly evolving priorities

• Able to switch seamlessly between strategy and execution, balancing big-picture thinking with hands-on implementation

• Obsessed with measurable impact, consistently tracking performance and optimizing marketing investments through data and KPIs

• Comfortable working in fast-paced, high-pressure environments where agility and speed of execution are critical

• Native or fluent Turkish, with strong English communication skills for collaboration with international partners and stakeholder

Job Description

• Take full ownership of the Marti brand and lead cross-functional teams to deliver short- and long-term objectives.

• Lead the overall social media strategy and communication for the Marti brand.

• Oversee content planning, storytelling, and platform strategy across social media channels.

• Own the positioning of our brand, while strengthening its power behind saliency, distinctiveness, and purposefulness.

• Act as the brand owner by displaying a constant challenger mindset with a desire for perfection that questions the norm and always strives for excellence.

• Lead the strategy and development of brand plans, while managing 360-degree media strategies to increase brand awareness and engagement among both current and new target audiences, as well as across various product offerings.

• Plan and lead weekly, monthly, seasonal, and annual marketing programs.

• Track performance in our primary target groups, adjusting marketing activities based on always-up-to-date data and KPIs.

• Manage the consumer marketing budget and lead offline and online media planning in collaboration with media experts and agencies.

• Lead market research for Marti to ensure thorough market and competitive analysis, and collaborate with operations, product, and technology teams to facilitate consumer research and Brand Health Tracking.

• Ensure compliance with regulations and work with relevant stakeholders cross-functionally.

• Lead and finalize agency agreements and actively participate in creating contracts to minimize risks in collaboration with the legal and media teams.

• Act as the cross-functional leader in marketing; control and coordinate the development and implementation of marketing programs through agencies and cross-functional teams.