Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

Our MaxAB talent are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.

Job Summary:

We are looking for a creative, strategic, and detail-oriented Senior Content Creator & Copywriter to join our marketing team. In this role, you will be responsible for developing high-quality content that aligns with our brand voice, engages our target audience, and drives measurable business results.

You will lead the creation of content across multiple platforms, including social media, PM campaigns, video scripts, Push Notification, SMS and website copy. You’ll collaborate closely with the design, marketing, and product teams to ensure consistency in messaging and tone, while also identifying content opportunities that support our brand and growth objectives.

Key Responsibilities:

• Develop and execute content strategies that align with business goals and target audience needs.
• Write and edit compelling, clear, and creative content for various channels: social media, ads, website, newsletters, landing pages, and more.
• Craft persuasive copy for marketing campaigns, product launches, and promotional materials.
• Work closely with designers, marketers, and other stakeholders to produce cohesive and engaging content.
• Lead ideation and storytelling efforts for brand campaigns and initiatives.
• Ensure consistency in brand tone, voice, and messaging across all written content.
• Optimize content for SEO and user experience (when applicable).
• Analyze content performance and adjust strategy to improve reach and engagement.
• Stay up to date with industry trends and competitor content strategies.

Qualifications:

• Proven experience (5+ years) in content creation, copywriting, or a similar role.
• Exceptional writing, editing, and proofreading skills in Arabic & English
• Strong understanding of digital marketing and content strategy.
• Ability to manage multiple projects and deadlines with strong attention to detail.
• Creativity, storytelling skills, and a sharp marketing mindset.
• Excellent collaboration and communication skills.