Creative Production Lead
Wisewell
Creative Production Lead
Video, Design System & Rapid Ad Production
Role Overview
We are looking for a high-bandwidth Creative Lead who thrives at the intersection of brand building and performance marketing. You will be the primary visual partner to the Marketing Manager, responsible for the high-speed execution of daily social and advertising assets. You will use every piece of content to refine, test, and evolve Wisewell’s visual identity, building the engine that allows the brand to scale.
Core Responsibilities
High-Velocity Execution & Production
Rapid Response Creation: Work with the Marketing Manager to turn performance data and ideas into finished assets (video and static) on tight timelines.
Hands-On Production: Own the full stack of creation, including shooting, editing, motion graphics, and graphic design.
Performance Iteration: Quickly iterate on ads (changing hooks, pacing, or overlays) based on weekly feedback.
System Building & Templatization
Template Architecture: Build a robust library of video and design templates in Premiere, After Effects, and Figma to accelerate high-quality production.
Visual Consistency: Ensure all ads maintain a premium, cohesive brand feel.
Asset Management: Organize footage, fonts, and files for scalable access.
Brand Evolution & Stewardship
Evolving the Aesthetic: Use daily execution to test visual concepts and help crystallize our long-term brand identity.
Elevating the Product: Ensure the product looks premium and desirable in every frame by optimizing lighting, scale, and texture.
Concept Partnership: Partner with the Brand Strategist to translate big ideas into visual reality.
AI-Augmented Workflow
Smart Acceleration: Utilize AI tools to speed up storyboarding, resizing, and asset extension to maintain high output.
Ideal Candidate
Finisher with Taste: You execute quickly while maintaining high standards for detail, lighting, and composition.
Systems Thinker: You aim to build systems that make future production more efficient.
Ego-Free Collaborator: You are comfortable producing performance-driven ads while finding ways to inject brand personality.
Startup Ready: You are comfortable defining rules and working with a blank canvas.