About the Role

We are looking for a highly creative, digital-first Content Creator to lead the end-to-end production of our social media and advertising content. This is a hands-on, in-house role for someone who is passionate about creating engaging content, with the ability to film, edit, design, and publish high-quality assets across multiple digital platforms. The ideal candidate has a deep understanding of social media trends, a strong personal portfolio or online presence, and a proven ability to create content that resonates with audiences.

Working closely with the Marketing Manager, you will transform creative concepts and campaign insights into a continuous stream of premium, on-brand content while actively engaging our online community and contributing to the evolution of Wisewell's visual identity. This is a full-time, on-site position based in Dubai, collaborating closely with the marketing team to bring the brand to life across all digital touchpoints.

Responsibilities

Content Production — Video, Photography & Graphic Design

• End-to-end content production: Own the complete content creation process from concept to delivery across video, photography, graphic design, and motion graphics, producing a wide range of creative assets for social media, digital campaigns, events, and brand initiatives.
• Graphic design: Create visually compelling brand assets across all formats, including social media posts and stories, event branding and signage, marketing collateral, digital advertisements, presentation decks, and other print and digital materials.
• Email marketing assets: Design engaging, on-brand email campaigns and marketing communications, including newsletters, product launches, promotional campaigns, and automated email flows, ready for deployment through platforms such as Klaviyo.
• Video production and editing: Plan, film, and edit high-quality video content, ranging from short-form social media content and paid advertisements to product videos, customer stories, and event highlight reels.
• UGC and social-first content: Develop authentic, platform-native content that reflects current social media trends and user-generated content styles, with a strong emphasis on engaging short-form video for both organic and paid channels.
• Agile content creation: Collaborate closely with the Marketing Manager to transform campaign concepts, business priorities, and performance insights into high-quality creative assets within fast-paced production timelines.
• Photography: Capture premium product, lifestyle, team, and behind-the-scenes photography that strengthens the brand identity and showcases Wisewell's products in an engaging and aspirational way.
• Creative optimisation: Continuously refine and optimise creative assets by testing new concepts, messaging, visuals, pacing, and formats based on campaign performance data and audience insights to maximise engagement and results.

Community Engagement & Social

• Community engagement: Build and nurture Wisewell's online community by actively managing social media channels, responding to comments and direct messages, encouraging meaningful conversations, and fostering strong relationships with our audience.
• Trend monitoring and content innovation: Stay up to date with emerging social media trends, platform updates, content formats, and creative best practices, translating them into timely, engaging, and platform-native content.
• UGC and influencer collaboration: Source, curate, and leverage user-generated content while collaborating with content creators, influencers, and brand advocates to increase brand awareness, engagement, and reach.
• Bilingual content creation: Develop and publish compelling content in both English and Arabic, ensuring messaging is culturally relevant and resonates effectively with audiences across the region.

Systems & Templatization

• Creative asset development: Build and maintain a scalable library of reusable video, motion, and design templates (e.g. Adobe Premiere Pro, After Effects, Figma) to streamline production while ensuring efficiency and consistency.
• Brand consistency: Ensure all creative assets align with Wisewell's brand guidelines, maintaining a premium, cohesive visual identity across all digital, print, and social media channels.
• Digital asset management: Organise and maintain creative assets, including footage, photography, design files, fonts, and templates, ensuring they are well-structured, easily accessible, and optimised for efficient collaboration and future use.

Brand Evolution & AI-Augmented Workflow

• Brand evolution: Continuously explore and test new creative concepts, visual styles, and content formats through day-to-day execution, contributing to the ongoing development and refinement of Wisewell's long-term brand identity.
• AI-enabled content creation: Leverage AI-powered creative tools to enhance productivity across content planning, storyboarding, editing, resizing, and asset generation, while maintaining exceptional quality, creativity, and brand standards.

Qualifications

• Strong personal brand: Active and engaged presence on social media with a substantial personal following and a proven ability to create high-performing, audience-driven content.
• Relevant experience: Minimum of 3 years' experience creating content across video, photography, graphic design, and email marketing, ideally within a consumer, lifestyle, or social-first brand.
• Digital-first mindset: Deep understanding of social media platforms, emerging trends, content formats, and audience behaviours, with the ability to create platform-native content.
• Creative and technical expertise: Proficient in photography, videography, video editing, graphic design, and content production tools, with a strong eye for visual storytelling.
• Bilingual communication: Excellent written and verbal communication skills in both English and Arabic.
• Attention to detail: Ability to produce high-quality creative assets quickly while maintaining exceptional standards of design, composition, and brand consistency.
• Organised and process-driven: Able to develop efficient workflows, templates, and creative systems that support scalable content production.
• Adaptable and proactive: Comfortable working in a fast-paced, entrepreneurial environment, taking ownership, solving problems independently, and bringing new ideas to life.